Seed Powered Performance Porridge.

Sustainable. 100% Natural. Fast.

ROAR is the only pre-sport & recovery fuel which gets 100% of its nutrition and protein from natural whole foods, making it better for your gut.

Oh, and it’s quick to make, quick to digest.

IN EVERY 50g SERVING, ROAR GIVES YOU

+ 11g Plant protein

+ 8 plant-based ingredients

+ 9g gut-friendly whole fibre

+ A whopping 1,300mg Plant-based Omega 3 (ALA)

TIP

50g of ROAR

Mix

150ml of Mylk

Fuel

For up to 2 hours

We started with a simple vision:

That Performance And Nutrition Can Be Better For Everyone.

We knew that fuel could taste better, do better, be better. Better for body, mind, endurance, performance and environment. We were fed up with compromise at the expense of our planet we love so much. So we set out to create the tastiest, healthiest, most responsible fast pre-sport fuel on the market. And we have. We’ve made no compromises for you.It is kind to your body, kind to your mind, kind to the planet.

“ROAR has transformed my fuelling strategy in training and racing. It’s the foundation of my morning; I can honestly say I wouldn’t want to run without it!”

Matt Bagwell. Ultra endurance athlete, Founder of Run The Country

THE CLEANEST NUTRITION OUT THERE.

We make our products in one go, once a week on a very busy Wednesday, from the orders we’ve received. This ensures that your ROAR is super fresh, reduces food waste (<0.5%), reduces carbon emissions and reduces energy by shipping in one weekly mega batch.

“The difference it made to my mental wellbeing and endurance on a long run was staggering. This is why I pivoted the entire business to focus on performance.”

Graham Watson. Distance runner, cyclist, dad and founder of Roar.