Roar Porridge™ was founded by our co-owner, Graham, out of frustration over a lack of quick, tasty and nutritious foods he could feed his baby son whilst on the move. Cafes offered cakes, pastries and cookies- all delicious, but not ideal for a teeny baby. Uninspired by baby porridge mixes (hello bland!) he started experimenting with how many wholesome ingredients he could grind up and pack into Rufus’ porridge. (Quite a lot as it turns out.) These experiments, often conducted during Rufus’ nap times, became the original recipe for Roar porridge.

Rufus loved Roar. Other babies loved Roar. A porridge business was born, with Graham sourcing ethically-produced wholefoods and milling them at home, supplying a network of local cafes. But after a while, Graham began to wonder: why should babies have all the vegan porridge fun? We knew grownups liked it too – one of the cafe owners kept eating all her stock of it, and we noticed that cyclists and runners who stopped off at the cafes mid ride or run were often hoovering up a bowl to power them on their way.

So Roar is no longer just super food for awesome small humans, but super food for all awesome humans.

Our porridge contains no processed stuff – there is nothing in it that you can’t buy at a health food shop. It is simply 50% freshly ground organic seeds & nuts, and the rest is freshly ground organic wholegrain oats and bran.

It’s high protein, low hassle; all good.


We have always believed very strongly in creating a product that is ALL good. Good for people, good for the environment. Sustainable. Consciously sourced.

We have (slightly obsessively) researched all the ingredients and packaging, at every point being as resourceful as possible.

Our products are all freshly ground to order, then stored in recycled glass jars. No plastic in sight. Our jars then stay with the cafe which, when empty, are washed and reused when we top-up. Never landfilled. Our scoops are metal and don’t need replacing. Our mail-order bags are truly bio-compostable, and our stickers are made from responsibly sourced paper and water-based inks. We deliver our local supplies by bike too.

Our intent is to avoid landfill, pollution and harm at every conceivable point in our food chain. We promise to always be honest, transparent and to share the journey. We are keen to keep on improving, so we’re always happy to listen to any ideas or feedback. Drop us a line at